FSI ads created for Azteca to highlight recipe usage and their natural ingredients. These ads ran nationally in grocery store circulars.
Role: Concept, design, layout, and art direction of photography.
The client wanted to highlight recipe usage and natural ingredients as well as appeal to a younger audience. The solution was to design photography and layouts that would be reminiscent of Pinterest and provide an elevated image for the brand.
These ads ran nationally in grocery store circulars and targeted the Superbowl and Holiday.
ROLE: Concept, design, layout, and art direction of photography.