"A grand feast of marinated steaks and jumbo shrimp was winding down, and a group of friends was sitting on the back patio of a Capitol Hill home, sipping red wine. Suddenly, a hooded man slid in through an open gate and put the barrel of a handgun to the head of a 14-year-old guest. 'Give me your money, or I'll start shooting,' he demanded."
But the robber was distracted by another guest's suggestion (panic-induced, I'm assuming) that he join them for some Chateau Malescot St-Exupéry. After a declaration of "Damn, that's good wine," the robber proceded to tuck his gun away, tuck into the Camberbert, and eventually ask for a group hug. Kevin Underhill of Lowering the Bar has contacted Chateau Malescot to suggest that "Damn, that's good wine" be their new slogan.
You can find a detailed overview of Chateau Malescot St-Exupéry at TheWineDoctor.com.